The company formerly known as Eclipx Group has officially changed its name to FleetPartners Group (ASX code FPR) as part of the group’s “Accelerate” strategy.
The leasing and fleet management company says the three-year Accelerate program objective is to consolidate multiple operating systems, thereby removing duplication of brands, systems and processes to enhance available synergies and maximise the profitability benefits available to the grouped companies.
The program is expected to further improve customer outcomes, enhance employee engagement, and deliver an annualised operating expense reduction of $6 million by mid-FY25, at an estimated total investment of $25 million.
“We’re very pleased by our progress under the Accelerate program,” says managing director and chief executive Damien Berrell.
“The rebranding to FleetPartners marks a celebration for our 500 talented team members for our next phase of growth, and the promise of an unparalleled service experience for our valued customers.”
The automotive and fleet industries are experiencing a period of transformation with rapid growth in the adoption of green vehicles (full electric and plug-In hybrids) across Australia and New Zealand.
The group’s new consolidated structure and FleetPartners brand launch represent the company’s commitment to becoming an icon for innovation and proactively shaping and adapting to change.
FleetPartners Group is now very well positioned to continue to support and work with new and existing customers as they transition to low and zero emission fleets, says Berrell.
In addition to the name change and ASX ticker code update, the group has unveiled a new logo, websites (fleetpartners.com.au and fleetpartners.co.nz), and progressive web applications for its customers.
Together with the group’s contemporary new look and logo, FleetPartners has launched a suite of picture marks that will be used to enhance the brand’s appearance on digital communication channels.
“This suite of striking new marks has been met with great excitement from our team members,” says FleetPartners chief people officer Zoe Hugginson.
“The marks, which run across a variety of identities and causes, reflect the values and passions held by our team and provide an opportunity to showcase this through email signatures, on business cards, and other channels.”
FleetPartners team members are passionate about celebrating diversity and inclusion, starting meaningful conversations to improve mental health outcomes, advancing reconciliation; facilitating a better understanding of Te Ao Maori (the Maori Word); and a wide range of other social causes.
Team member feedback was instrumental in developing the company’s 16 new picture marks, four of which are reflected here.
